Constant changes to the search algorithm are what keep SEO companies in business. Google is always shaking things up, keeping specialists on their toes and raising the standards when it comes to the creation of SEO strategies and strengthening a brand’s online presence.
As 2014 comes to a close, companies left and right are looking at the different ways they can improve their digital campaign in 2015. Experts employing cheap yet effective SEO strategies say that there are various considerations when it comes to boosting a brand’s online presence. Take a look at some of the things that may help your SEO campaign in 2015:
Google uses various ranking signals to determine ranking on the SERPs. The number and quality of backlinks, for example, help illustrates a brand’s reach. Other than common signals, however, you also need to be on the lookout for new ones. Secure encryption, for one, now helps websites gain better rankings.
The creation of quality content has been an aspect of great focus in the year that was. There is now a higher demand for more compelling and creative content, especially as the updates penalised thin and spammy links. The same will remain true in 2015; content still needs to be superior in quality to ensure better rankings all around. Even without the algorithm changes, you can never go wrong with great content.
Social signals like the number of shares and likes from Facebook, Twitter, Google+, and LinkedIn, for instance, help boost a brand’s digital presence. With more users engaging on social networks daily, it is important to have the means to reach them.
Lastly, the mobile market will continue to play a huge part in changing the SEO landscape in 2015. This means optimising a website for mobile traffic should no longer be just an afterthought. Mobile-friendly sites make for a better user experience, which leads to better chances of lead conversions.
The year 2015 promises great things for the SEO industry. With a good grasp of what to look out for, you can start 2015 with your head held high.