2013 has been a fruitful year in terms of Google updates. Major changes included the release of Panda and Penguin, the flight of the Hummingbird, and the introduction of encrypted search. These also forced countless businesses to reassess their existing SEO processes and give it a facelift.
With all the updates businesses encountered, what are the new trends entrepreneurs need to be aware of as they move into 2014? Let’s find out.
A more massive content marketing
Content marketing has transformed from a buzzword into a primary marketing movement. Because of Google’s updates, search engines will be looking at companies that have robust content marketing efforts. If 2013 proved anything, it was that fresh and quality content is now the top search engine optimisation trend and will continue to be so all through 2014.
Start embracing social media
Diversification is a major trend today, and will continue to be the movement for the next years. Depending on your target market, it’s no longer enough to be active on a single social media platform. Different social media sites are on the rise and you should take time to join and reach customers through these online communities. Google’s updates are likely to rely on social appreciation, as this can measure how good the content is.
Almost 80% of the Australian population now own smartphones and tablets. These statistics will probably shift upward, maybe dramatically, this year. As a result, you need to optimise your site’s mobile performance to improve your SEO rankings. So if you don’t have a mobile-optimised website, this needs to be one of your top priorities in terms of finding professional SEO services.
The year 2013 involved a lot of significant changes in the SEO industry. Even finding your own strategies this year can feel intimidating. Fortunately, it’s easy to see which direction the trends are heading. By staying on solid white hat approaches and being open to change, you can easily see the insights needed to improve your visibility in 2014 and beyond.