It is still one day before Christmas and retailers are already offering shoppers ‘after Christmas’ deals. For example, Amazon.com is offering discounts up to 70% on clothes and 60% on some electronic items. Old Navy has already started running ads with the jingle ‘after holiday sales start early’ and is offering as much as 75% off on its products. CVS is also not to be left behind as it offers up to $10 off on its wares.
Americans’ Tight Purse-strings
Normally, stores wait for Christmas to get over before starting on with their after-Xmas sales. However, this year they have begun earlier because even during the holiday season Americans were found to have kept their purse-strings tightened. Indeed, stores even had trouble getting Americans into their premises with the number of shoppers having decreased over the week that ended on Sunday. As a result, store sales were not as high as expected which has prompted the retailers to attempt to cash in on the after festival season.