You’re in danger of going out of business in 2014 if you’re not using responsive web design. If your company depends on your website, then losing the business it brings would be a serious blow, hiring a reliable web design company should be your immediate online marketing goal.
A Mashable article from almost a year ago proclaimed 2013 to be the year of responsive web design. If you think you’re too late, well, many of your competitors are late as well. Many businesses lag behind at least a year when it comes to such things, but now your competitors are figuring things out.
Why Does It Matter?
Everyone else is doing it because it’s better. Websites with responsive designs are fluid, meaning the content moves freely across all devices and screen resolutions. When consumers can access your website as easily on their smartphone as they can on a laptop, it allows greater access to your business. People aren’t always near a computer, but most people with smartphones carry them all the time. Whether your clients are generally retail consumers or other businesses, responsive web design will increase visits to your site.
People are on the go 24 hours a day, every day. A responsive web design accommodates the busy professional during the day and the studious college student during nighttime. No resizing or scrolling is needed to access your site from their device. This is why you should start looking for a web design expert and make the most of this trend. The advantages of having a single website that conforms to the need of all devices are more significant than having two separate sites.
How Does It Response to the Future?
Going responsive presents challenges for website owners and online marketers, but without a mobile-friendly site, your online future is bleak. Your customers will bounce off your site and go to your competitor if you’re not providing them a mobile-friendly experience.
The future is mobile, as people increasingly favor their mobile phones over desktop computers. A study by Nielsen shows that more than half of all mobile device owners in the US use a smartphone. Making your site responsive is a small price to pay to reach a wider audience.
Failure to grasp the significance of this trend may harm your search ranking and bottom line. Don’t let your competition get ahead by talking to a professional web designer and making the transition to responsive web design.